← Shoaib Feroz — AI, CX, CVM & Digital
Customer Value Management & Growth

Your biggest growth market is the base you already have.

I build the segmentation, churn and Next-Best-Offer machinery that grows revenue from existing customers — across the prepaid and postpaid lifecycle. The work behind USD 200M+/year in incremental revenue and a loyal base grown from 10% to 24.5%.

SF
$200M+
Incremental / Year
10→24.5%
Loyal Base Share
+49.2%
Campaign Response
−40%
Churn Reduction
What I do

CVM & growth services

The full value-management stack — from the data foundation to the offer in the customer's hand.

Customer 360 & Segmentation

A unified, governed view of every customer — the foundation value management is built on.

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Churn Prediction & Retention

Score who's leaving and why, then intervene where it counts. Up to 40% churn reduction delivered.

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ARPU & CLV Optimisation

Grow value per customer with disciplined up-sell, cross-sell and pricing across the lifecycle.

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Next-Best-Offer Engines

Real-time NBO/NBE across channels — the engine behind a 300% engagement increase.

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Contextual & Lifecycle Marketing

Right offer, right channel, right time — prepaid and postpaid, acquisition to win-back.

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CVM Operating Model & Team

Stand up the team, tooling and cadence. I built a CVM team from scratch — $1.1M in 4 months.

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Signature case

GCC-First Omnichannel NBO Platform

I built the region's first omnichannel Next-Best-Offer platform — right offer, right customer, right channel, right time. Backed by Customer 360, loyalty scoring and persona models across the prepaid and postpaid lifecycle.

Telecom · GCC Customer 360 · NBO/NBE
+300% Customer engagement increase
ARPU +4% Average revenue per user
10→24.5% Loyal base share growth
+49.2% Campaign response uplift
Frequently asked
What is Customer Value Management (CVM)?+
CVM is the discipline of growing revenue from your existing base — managing prepaid and postpaid lifecycles across acquisition, growth, retention and win-back using segmentation, churn prediction, Next-Best-Offer engines and ARPU optimisation. I have delivered USD 200M+/year in incremental revenue, grown loyal-base share from 10% to 24.5%, and lifted campaign response 49.2%.
How do you reduce churn and grow ARPU at the same time?+
By building a Customer 360, scoring churn and value, and serving the Next Best Offer through the right channel at the right time. This retains high-value customers while up-selling and cross-selling the base — I have delivered 40% churn reduction alongside ARPU growth.
What is a Next-Best-Offer (NBO) engine?+
An NBO/NBE engine decides the single most relevant offer or action for each customer in real time, across channels. On a GCC-first omnichannel platform I built, it drove a 300% engagement increase and a 49.2% response uplift.

Find the revenue already inside your base

Send me your churn and ARPU picture and I'll show you where the upside is — and what it would take to capture it.

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