← Shoaib Feroz — AI, CX, CVM & Digital
Customer Experience Transformation

Make experience a P&L line item, not a cost centre.

I redesign customer journeys, care and complaint operations — and prove the return with a model that links NPS directly to churn, ARPU and cost-to-serve. The same approach behind an $80M CEM programme and a TM Forum Catalyst Award.

SF
$80M
CEM Programme
50%
Complaint Reduction
3d → 15m
Resolution Time
Catalyst
TM Forum Award
CX Consulting Services

How I can help with CX

Productised engagements with clear scope, deliverables, each on its own dedicated page — from boardroom strategy to the contact-centre floor, joined by a single measurement spine.

3–5 weeks

CX Strategy & Vision

A board-ready experience strategy tied to commercial targets — not a wish-list of NPS aspirations.

Experience ambition tied to P&L targets Operating-model & ownership design Prioritised 12-month CX roadmap
Dedicated page View service →
4–6 weeks

Return-on-Experience Model

Link NPS, CSAT and effort to churn, ARPU and cost-to-serve so every CX investment has a P&L case.

NPS → churn / ARPU / cost-to-serve linkage Board-ready CX business case Investment prioritisation framework
Dedicated page View service →
6–10 weeks

Customer Journey Redesign

Map, prioritise and rebuild the journeys that drive the most value leakage and the most frustration.

End-to-end journey mapping & pain points Value-leakage prioritisation Redesigned target-state journeys
Dedicated page View service →
8–14 weeks

Care & Complaint Transformation

Root-cause analytics plus AI-assisted resolution. One programme: complaints 45K → 13K/month.

Root-cause complaint analytics AI-assisted resolution workflows Resolution time cut from days to minutes
Dedicated page View service →
4–6 weeks

Customer Experience Index

A single, trackable index leadership can govern — the region's first, on one of my programmes.

Composite, governable CX index Executive dashboard & cadence Benchmark & target-setting
Dedicated page View service →
Monthly retainer

Voice of Customer & Insight

Close the loop between what customers say, what they do, and what it costs you.

VoC programme design & instrumentation Closed-loop action management Quarterly insight-to-action reviews
Dedicated page View service →
Prefer ongoing ownership to a one-off project? Fractional CX Leader → All Services →
Signature case

The $80M Enterprise CX Programme

I built an AI-powered CX ROI Model that linked NPS to churn, ARPU and customer lifetime value, then launched the region's first Customer Experience Index. It reframed experience from a soft metric into a board-level P&L conversation — approved in a single meeting.

TM Forum Catalyst Award Telecom · Saudi Arabia
$80M Programme value delivered
1 meeting Board approval secured
15% / 30% CAPEX / OPEX savings
−50% Complaints per month
Frequently asked
What is a CX ROI or Return-on-Experience model?+
A model that links experience metrics like NPS directly to churn, ARPU and cost-to-serve, so CX investment can be justified in P&L terms. I built the model behind an $80M CEM programme and a TM Forum Catalyst Award-winning initiative.
How do you reduce complaints and resolution time?+
By combining root-cause analytics, journey redesign and AI-assisted resolution. On one telecom programme I cut complaints from 45,000 to 13,000 per month and resolution time from 3 days to 15 minutes.
What does a CX engagement include?+
A diagnostic of current journeys and pain points, a Customer Experience Index, a Return-on-Experience business case, prioritised journey redesigns, and an adoption and measurement plan tied to churn and ARPU.

Turn experience into a number your board respects

Tell me where customers are leaking and I'll show you what it's costing — and the fastest way to fix it.

Book Free Consultation Back to Overview